Brand Identity
Live brief,
As a group of four, we set out to design an identity that was inclusive and accessible to use, which aligned with Dotplots ethos of making breast health monitoring more readily available, leading to early detection of cancers. With a limited design at the start of this project we were able to push the boundaries of the identity, including renaming and reshaping the angle we approached the topic. With a bold colour scheme, a flexible icon and more accessible brand language we created a brand identity ready for Dotplots founders.