Movables
Brand Identity
Collaborative, Child Centred  
Play is everything to a child; children get to explore their imaginations and the world around them every day through play. Movables is a proposal for modular toys that transform children’s drawings into toys with multiple components, allowing each toy to have the unique ability to be disassembled and connected in new formations, with the aim of encouraging play and sharing.

The identity incorporates kids’ artwork throughout to ensure it feels like a collaborative project, combining the sewing skills of grown-ups and the raw imagination of childhood.



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